160 W 28th St, New York, NY 10001
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Samsonic Trading Co. · Est. 1971
A family-run distributor placing brand-name electronics and personal-care product into American retail since 1971. Home of the Pursonic brand. U.S. distributor of Franklin.
Retail Presence
Samsonic-distributed product is stocked at mass retail, office- supply chains, specialty booksellers, and independent drug & housewares stores across the United States.
Our Brand Portfolio
Same building on West 28th Street. Third generation on the floor.
Factory pricing, not broker pricing. Goods shipped authorized and sealed.
Mass retail, office-supply, drug, and housewares channels across the U.S.
Pursonic, Franklin, and the consumer-electronics portfolio.

160 West 28th Street · New York
The business has run out of the same Chelsea block since 1971 — the Hadef family placing consumer electronics and personal-care product into American retail from the Manhattan wholesale district.
The full historyFranklin · Since 1981
The 1986 Spelling Ace was the first handheld electronic spellchecker ever sold. The company that built it — Franklin — has spent the four decades since building talking Merriam-Webster dictionaries, bilingual translators, and the classroom calculators that generations of American students have depended on.
Samsonic Trading Co. is the United States distributor for the current Franklin lineup.
Samsonic Brand · Est. 2012
800+ active SKUs
Pursonic is Samsonic's own brand. Oral care, personal care, wellness, aromatherapy, kitchen, and household electronics manufactured for retail distribution at Walmart, Macy's, Amazon, and throughout the independent drug and housewares channel.
See the Pursonic catalog →

Replacement Toothbrush Heads – 8 Pack Electric Brush Heads Compatible with Dazzlepro Elements, AquaSonic Toothbrush Vibe, Duo Pro and Black Series Pro

RBH-3 Replacement Brush Heads for Pursonic S400/s420/S430S450/S600s/625 Models,Black and Brush Heads for Waterpik Complete Care 5.0 & 9.0, 3-Pack, Black

Pursonic XL Laundry Wool Dryer Balls Made with 100% Pure New Zealand Wool - Natural Reusable Fabric Softener Balls for Drying Time & Energy Consumption - Reduces Clothing Wrinkles & Lint - Set of 6

PURSONIC Vibrating Foam Roller – Deep Tissue Massage for Muscle Recovery – 5 Intensity Levels, USB Rechargeable, Durable & Lightweight Design

PURSONIC TM24FWH 24 LED Tri Fold Vanity Mirror 2X and 3X Magnifications - 24 Dimmable Natural Lights, Touch Screen Adjustable Countertop Table Mirror with Cosmetic Stand

Pursonic S430 SmartSeries Electronic Power Rechargeable Sonic Toothbrush, 12 Brush Heads Included, Red
From the Catalog
Pursonic, Franklin, and the household electronics we carry — a rotating mix across brands and categories.