
160 W 28th St #1, New York, NY 10001
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Over 800 active SKUs across oral care, personal care, aromatherapy, and home wellness. Samsonic Trading Co.'s own brand, carried at national retail and through the independent drug and housewares channel.
Pursonic is the line Samsonic built for itself. After four decades of distributing other companies' consumer electronics through American retail, Samsonic Trading Co. launched Pursonic in 2012 as a brand it could design, spec, and merchandise on its own terms.
The catalog is wide by design. Sonic toothbrushes and water flossers sit alongside aromatherapy diffusers, essential-oil sets, percussion massagers, home hair-removal devices, and kitchen small-appliance programs. Every SKU is designed at the Samsonic office on West 28th Street in Manhattan and built to Samsonic specification.
The range ships through multiple channels at once — national retail, the Amazon marketplace, and the independent drug-and- housewares dealer network Samsonic has supplied since 1971. The direct-to-consumer site at pursonicusa.com runs alongside the retail program.
Nessim Hadef founds Samsonic Trading Co. at 160 W 28th Street in Manhattan — a family-run consumer-electronics distributor placing name-brand product through the U.S. retail channel.
After four decades of distributing other companies' consumer electronics, Samsonic launches Pursonic as its own house brand — a line the company designs, specs, and merchandises end-to-end.
Pursonic covers oral care, personal care, aromatherapy, home wellness, and small-appliance programs — over 800 active SKUs. The brand reaches consumers through national retail, Amazon, the independent drug and housewares channel, and the direct site at pursonicusa.com.
A sampling of the active Pursonic lineup. Retailer inquiries are welcome — see the dealer inquiry page.
Retail buyers, drug chains, club stores, and housewares distributors: reach out for the current Pursonic dealer program.
Dealer Inquiry