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Batteries
AA, AAA, C, D, 9V, coin cells, hearing-aid cells, rechargeables, and portable power banks — Duracell is the copper-top battery that has dominated American checkout counters for half a century.
See Duracell at retail→About Duracell
Duracell's alkaline battery technology was commercialized by the P.R. Mallory Company in the 1960s, and the brand became a consumer household name after Kodak's 1971 Dura-Kodak co-branding and the 1973 copper-top launch. Owned today by Berkshire Hathaway, Duracell covers consumer alkaline cells, lithium and silver-oxide specialty cells, rechargeables, hearing-aid cells, and a growing portable-power line. Samsonic carries the consumer Duracell catalog.
Buyers
Samsonic Trading Co. has placed Duracell at U.S. retail since our founding in 1971. For wholesale, dealer, or private-label inquiries, get in touch with our trade desk.