The yellow box, since 1888.

George Eastman incorporated the Eastman Kodak Company in Rochester, New York in 1888. For a century Kodak defined consumer photography — Brownie, Instamatic, Kodachrome, Super 8. The company reorganized in the 2010s and licenses the brand to partners who now produce the consumer imaging products sold under the Kodak name: film, disposable and instant cameras, photo printers, digital projectors, and Super 8 cartridges for the reissued Super 8 camera. Samsonic carries the consumer Kodak catalog.