The rotary shaver, since 1939.

The Norelco name has been Philips's U.S. grooming label since 1939, when the Dutch parent began selling its Philishave rotary shavers in America under a different brand to avoid a trademark conflict. The three-headed rotary shaver remains Norelco's signature product. The current line — marketed as Philips Norelco — also covers beard trimmers, nose-and-ear trimmers, and body groomers. Samsonic carries the consumer Norelco catalog at U.S. retail.